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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Mar 14th
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to th (more…)
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Feb 18th
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent (more…)
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (Paperback)
Jan 22nd
NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the (more…)
The Master Blueprint To Online Marketing Success (Penny Books) (Kindle Edition)
Jan 5th
Most of us start each new year off by examining how we will make this year different from last year. We identify what was good and what was bad about the previous year, and in the spirit of renewal, make “resolutions”… promises (more…)
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
Jan 3rd
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from t (more…)
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