You have to write highly relevant ads that are based on related groups of keywords in order to get a good click through rate (CTR), and thus good for conversions. It is good for your pocket too so it is good all around. It is a long and tedious task of going through hundreds if not thousands of your collection of keywords to be able to group them efficiently. Using the tool I am going to tell you about you’ll find patterns and groups you never knew existed as you adjust the sensitivity settings and your keywords start to group More >