Posts tagged internet marketing

Using Banner Ads to Promote Your Website

Mar 9th

Posted by acemarketer in ADS

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We are in a period when banner advertising seems to be on the wane. You know, those rectangular boxes on commercial sites. Click-through rates have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. That's horrible! Are banner ads dead as a viable form of advertising? Not really. A great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.

Defining Terms

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10 Good SEO Tips

Mar 5th

Posted by acemarketer in Internet Marketing Resources

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The real challenge lies in getting top positions for popular keyphrases.

I say 'keyphrases' and not 'keywords', because most queries are done for 'keyphrases'. You'll improve your chances of a good ranking if  you used a more specific "keyphrase" also known as a "long-tailed-keyword" rather than a generic single keyword, e.g. domain name is better than domain, and better still is domain name registration.

The more words you use in your keyphrase, the more likely you will have a winner, providing you follow the advice I am about to give below.

First, it is imperative that you choose the right keyphrases. Choose the More >