Posts tagged Internet marketing with banners

Using Banner Ads to Promote Your Website

Mar 9th

Posted by acemarketer in ADS

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We are in a period when banner advertising seems to be on the wane. You know, those rectangular boxes on commercial sites. Click-through rates have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. That's horrible! Are banner ads dead as a viable form of advertising? Not really. A great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.

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How Do I “Track Banner Ad” Exits?

Feb 17th

Posted by acemarketer in ADS

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If you publish advertising banners on your site, there is an easy way for you to track which banners visitors click on to leave your site and which advertisers they visit.

To track outbound clicks on an animated GIF or other type of static banner ad, add the following code within the <a> tag: <a href="http://www.advertisersite.com" onClick="javascript: pageTracker._trackPageview ('/bannerads/advertisername/bannername');">

This code uses the _trackPageviewfunction to log each click on the banner as though it were a pageview named /bannerads/advertisername/bannername. You may use any folder/filename structure that you desire, though it's a good idea to log all of your advertising banners into a logical More >