SEO Tips

The real challenge lies in getting top positions for popular "keyphrase"s.

I say '"keyphrase"s' and not 'keywords', because most queries are done for '"keyphrase"s'. You'll improve your chances of a good ranking if  you used a more specific ""keyphrase"" also known as a "long-tailed-keyword" rather than a generic single keyword, e.g. domain name is better than domain, and better still is domain name registration.

The more words you use in your "keyphrase", the more likely you will have a winner, providing you follow the advice I am about to give below.

First, it is imperative that you choose the right "keyphrase"s. Choose the wrong ones and your efforts will be in vain. Look at your competitions sites, which phrases are they using? Do the phrases reflect your sites theme?

A really excellent tool you can use to determine which "keyphrase" to choose is WordTracker besides others mentioned on the website. This tool will give you hundreds of variations of a given keyword or "keyphrase". It will give you an estimated prediction of the number of times your selected "keyphrase" has been queried in each of the major engines and directories, together with the number of competing sites. And then, it will give you a score based on their formula, indicating your chances of attaining a good position. It also has a free-trial. Check it out!

Search Engine Optimization Tips

• Include your "keyphrase" in your title, i.e. the title that is displayed at the top of a web browser when someone types in your URL. Try to keep your "keyphrase" near the beginning of your title, but not the first word.
  

• Include your "keyphrase" at least once in your keyword Meta-Tag, but no more than 3 times. Again near the beginning.
  

• Include your "keyphrase" in your description Meta-Tag.
  

• Include your "keyphrase" in a heading near the top of your page, e.g. H1, H2, H3, etc…
  

• Include your "keyphrase" in the first sentence of your first paragraph in the body text. And about 4 – 5 more occurances in the body text. Including, near the bottom of the page.
  

• Use your "keyphrase"s as much as possible in link text, e.g.webmarketing tools
  

• Include your "keyphrase" in your URL, e.g,webmarketingtools.org
    

• Include your "keyphrase" in your page file, e.g web_design_tips.html
  

• Try to link to as many pages on your site with your "keyphrase"s in them. Reciprocally exchange links with similar sites. One word of caution! Many of the link exchange programs available, also known as 'link farms' and those who participate in them, are rumoured to being penalized by certain engines. Try to do this manually!
  

Visit search engine forums such as: searchengineforums – You'll gain valuable indepth tips for each engine and directory!

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