Small Business Internet Marketing

Small Business SEO

Sep 12th

Posted by acemarketer in Search Engine Marketing (SEM)

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This article assumes that you for your small business want to create some brand loyalty and customer retention and generally be a good net citizen. My advice would be somewhat different if you were just trying to maximize your visits with no regard to the visitors experience. Since I don't like sites like that I'm not writing for you. (you can leave now) Branding is important for offline small businesses as well as viable online businesses.

Keep in mind that the search engines generally only care about individual pages not entire sites so the tips in this article are for optimizing More >

Building A Website – Planning

Apr 13th

Posted by acemarketer in Search Engine Marketing (SEM)

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Laying the foundation of your website by answering five basic questions prior to building your site will allow you to develop an online presence that meets your business goals and encourages visitors to return to your site time after time. The five questions to be answered are:

  1. Who is your target audience?
  2. What are the objectives of your website?
  3. What does a visitor expect from your site?
  4. What impression do you want the visitor to leave with, and
  5. Why should a visitor return to your site?

TARGET AUDIENCE?

Many websites are designed to cater to the needs of a nondescript mass audience. The visitor does not More >