Internet Marketing Tools|Strategies|Guides|Course Reviews|And Tips
Search Engine Marketing (SEM)
Small Business SEO
Sep 12th
This article assumes that you for your small business want to create some brand loyalty and customer retention and generally be a good net citizen. My advice would be somewhat different if you were just trying to maximize your visits with no regard to the visitors experience. Since I don't like sites like that I'm not writing for you. (you can leave now) Branding is important for offline small businesses as well as viable online businesses.
Keep in mind that the search engines generally only care about individual pages not entire sites so the tips in this article are for optimizing More >
Easy Way To Create Unique Feeds For Blog Categories
May 6th
How To Create Unique Feeds:
If you’re using Wordpress (other platforms also offer the same functionality), there is really not a whole lot of work to be done.
You may already know (or not know) that you can serve up your categorized posts simply by clicking on that category, if you offer it out as a navigation point in your site. In the case of webmarketingtools.org, all posts linked to the “Internet Marketing Resources” category can be found by serving up the URL of, “http://www.webmarketingtools.org/category/internet-marketing-resources/“.
Ready to serve up the RSS feed for that particular category? Tack on the word, “feed” at the More >
RSS Twist – Get Unique Feeds For Your Blog Posts
Apr 19th
To get individual feeds for each of your blog posts use a service like Dapper, this allows you to create an RSS feed which can be manipulated to display the title, and you can choose a variety of items from your post to appear as the content of the feed.
The general idea:
- Make sure your blog posts are keyword optimized,
- Give the posts relevant categories,
- Tag them properly for your target keywords,
- Copy the URL of your article or blog post into Dapper to create a unique RSS feed (this will create a unique feed for your post or article),
- Submit your new unique RSS feed to the various More >
Link Wheel
Apr 19th
The toughest part about starting a new website is getting it ranked in Google. Over the past few years it has been getting harder to rank well in Google – that is an understatement. The best way to rank a site naturally, and quickly using the the better SEO techniques is to build links to your new site -the right kind ones. If Google finds a paid link on your site then you get a slap, or if they find reciprocal links then itʼs another slap. So what the hell are you supposed to do??
In SEO, backlinks are king, (a backlink is a link More >
Adding Stumbleupon To Your Website
Apr 14th
You have to do Social Bookmarking to get backlinks from those sites to your site. Stumbleupon is one such site.
Add a StumbleUpon badge to your site so your visitors can easily submit your content to StumbleUpon and you can start enjoying additional traffic from StumbleUpon users who want to see content like yours! Simply copy and paste the code into your site and start receiving free exposure on StumbleUpon.
<script src="http://www.stumbleupon.com/hostedbadge.php?s=1&r=www.yoursite.com"></script>
- Edit
single.phpof your WordPress theme. - Find the following line (or similar line, depending on your theme file) in
single.phportheloop.php: <?php the_content("<p class=serif>Read the rest of this entry</p>"); ?> - Immediately after the line, add the More >
Building A Website – Planning
Apr 13th
Laying the foundation of your website by answering five basic questions prior to building your site will allow you to develop an online presence that meets your business goals and encourages visitors to return to your site time after time. The five questions to be answered are:
- Who is your target audience?
- What are the objectives of your website?
- What does a visitor expect from your site?
- What impression do you want the visitor to leave with, and
- Why should a visitor return to your site?
TARGET AUDIENCE?
Many websites are designed to cater to the needs of a nondescript mass audience. The visitor does not More >
Date Script For your Newsletter Or Website
Apr 9th
The Date Script:
Just copy & paste it into the source code of your website:
<p align="right"> <font style="font‐size: 10pt; " face="Arial"> <span class="text">Updated:</span></font><font style="font‐size: 10pt; background‐color:#FFFFFF" face="Arial"> <script language="JavaScript1.2"> <!‐‐ Begin var months=new Array(13); months[1]="January"; months[2]="February"; months[3]="March"; months[4]="April"; months[5]="May"; months[6]="June"; months[7]="July"; months[8]="August"; months[9]="September"; months[10]="October"; months[11]="November"; months[12]="December"; var time=new Date(); var lmonth=months[time.getMonth() + 1]; var date=[time.getDate() ‐ 3]; var year=time.getYear(); if (date < 4 ) date = 28 lmonth=months[time.getMonth() ]; if (year < 2000) // Y2K Fix, Isaac Powell year = year + 1900; // http://onyx.idbsu.edu/~ipowell document.write("<b>" + lmonth + " "); document.write(date + ", " + year + "</b>"); // More >
Niche Finding Research-The Parameters
Apr 7th
For each keyword phrase you have to:
- Find out the number of searches being performed every day/month
- Find out the number of competing pages in Google
- Find out the number of “intitle” competing pages in Google
- Find out the number of words in the keyword phrase
- Find 2 Adwords bid estimates: the highest one, and a “cheapest click” one
- Find the top 10 web sites in the Google search engine rankings
- Find the adwords ads that are running
- Find which Clickbank products have been promoted using this keyword phrase
- Find which affiliate offer categories have been promoted using the keyword phrase
- Flags that identify:
- If physical goods More >
Let the Profitable Keywords Find YOU
Apr 7th
IMEye – The Breakthrough Tool For The Rest Of Us
Download a free report to understand the workings of IMEye, and to see how much of your headache will be taken care of once you start using it.
The revolutionary new Internet Marketing tool that spotlights the cash-rich markets, niches and opportunities you've been crying out for – AND delivers ALL the profitable keywords You Need to YOU. IMeye uses a proprietary method of gathering the BEST keywords out there, doing all the analysis and research on them (before you even start searching!!(?)) …and then stores them in a HUGE More >
Getting Backlinks from “No Follow” Sites
Apr 7th
Pligg is an open source Content Management System (CMS) available to download for free. Pligg has perfected content management in a unique way that encourages users to participate and control the content on the site. This makes the site user-moderated and allows for "social publishing" where the stories are created and promoted by members not website editors. Pligg CMS is based on PHP and MySQL technologies that allow it to be installed on almost any web host on a relatively small budget.
Do you know that you can get an unlimited amount of backlinks by posting story or commenting on the More >
Internet Marketing- An Introduction
Mar 26th
Internet marketing, also referred to as online marketing is the fastest growing medium that is being adopted by businesses worldwide as an effective website promotion tool. In the current economic scenario marketing plans need to delivery higher returns more than ever before. Considering this, optimized performance marketing has emerged as the way to go.
A rigorous exercise is needed in terms of:
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Business Analysis
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Goal assessment
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Geographical Research
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Targeted Advertisement
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Keyword Bunching
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Associating keywords with Ads
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Budget Capping
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Intensive Analysis of campaign through client center as well as Analytics for getting the best Return on Investment (ROI)
Two main ways to do this is following a:
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Paid Model, and a
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Free More >
Tactics For Better Rankings In Google Local
Mar 23rd
This post is short and easy to follow, just like the tactic it recommends. Almost everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings, in a consistent fashion is a very good thing. Yet, somehow, this obvious tactic has gone missing from many GG Local optimization recommendations. Either that or it's so obvious that no one feels the need to mention it. Whatever the case, it's available More >
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