Web Marketing Tools » Pay Per Click (PPC)

PPC Tracking & Cloaking Software

acemarketer — Fri, 16 Apr 2010 14:05:17 +0000

Prosper202 provides pay per click affiliate marketers with free, self hosted ppc tracking software. Real time tracking is part of the package. The best thing about it – IT'S FREE.

To have your tracks hidden:

prosper202/tracking202

your referrer is hidden, nobody but you can track where your traffic is coming from,what your keywords are. Prosper202 provides pay per click affiliate marketers with free, self hosted ppc tracking software. Real time tracking is part of the package.

It comes in two flavours:

Tracking202.com: lets you start tracking your PPC campaigns in seconds and they take care of the hosting for you.

Prosper202.com: if you want the great feeling of knowing your keywords are safe then download Propser202 and install it on your own server

Common Features:

Track every PPC network
EPC Calculator
Prosper202 Pages — maximizes EPC (Earnings Per Click) calculations.
Spy View - you can see real-time actions your visitors make with your ads.
Top-Performing Keywords — tells you which keywords are making you money and which ones are losing you money.
Keyword Cloaking— the ability to cloak their keywords from advertisers and affiliate networks-so all of your top-performing keywords are a secret.
Direct Linking or Landing Pages — works with direct linking through PPC campaigns or with your own landing pages. Now you can track whether your campaigns profit more with direct linking or landing pages.

A Few PPC Pointers:

If you are new to PPC marketing, use direct linking as a way to learn PPC at first until you’re comfortable with it, then start building landing pages. (Going through the process of creating a landing page and adding substantial content for a better Google Adwords quality score takes time. If your affiliate campaign then flops for some reason you ended up doing all the work for nothing.
If you’re unsure about a niche, test it with direct linking for a day or two with a limit on your per day ad spend.
If you have started a campaign with direct linking and it is successful, switch over to a landing page as soon as possible.
If, based on market research, you’re confident your offer will be profitable, and you’re past the complete newbie stage (refer to point #1), then build a landing page right from the start.

PHP Code To Capture ID From Adwords To Clickbank

acemarketer — Tue, 06 Apr 2010 18:09:48 +0000

Here is the PHP code for the capture of the ID that is being sent from Adwords and the sending of that on to Clickbank for tracking.

This must go just before the tag :

$seedvar=$_GET['id'];
?>

This is how you write every link to Clickbank from your landing
page:

http://yourclickbankid.IMeye.hop.clickbank.net/?tid
=

Replace “yourclickbankid” with yours and "IMeye" with the id of
whatever you’re promoting.

Dynamic Landing Pages – Script

acemarketer — Tue, 06 Apr 2010 17:44:08 +0000

Create one page whose content changes depending on the information that is passed on to the page.

Same page, different content.

And the programming is pretty simple:

This version is JavaScript, but the same algorithm can be expressed in other languages. If you're not a programmer, find one and show them this code. Any programmer worth their salt should be able to build a custom dynamic landing page for your site.

He/she should also understand how to take the same content and create a page whose content changes even more dramatically than the simple example above. It's possible, for example, to display different graphics, different buttons, etc.

And here's the fun part: with dynamic landing pages, the marketing people have the power to change page content without needing to hire any IT folks. Marketing driven web site content!

Google Ad Planner

acemarketer — Sat, 13 Mar 2010 20:22:55 +0000

Google Ad Planner Identifies websites your target customers are likely to visit

Like when using Quantcast data you can define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access data on unique users, page views, etc for innumerable websites from over 40 countries.

Helps you quickly build media plans for yourself and/or your clients

You can define websites where you'd like to advertise.
Creat aggregated website stats for your marketing plan.