Internet Marketing Tools|Strategies|Guides|Course Reviews|And Tips
Banner Ads
Banner ads knowledge
Using Banner Ads to Promote Your Website
Mar 9th
We are in a period when banner advertising seems to be on the wane. You know, those rectangular boxes on commercial sites. Click-through rates have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. That's horrible! Are banner ads dead as a viable form of advertising? Not really. A great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.
Defining Terms
To explore More >
Track Files (such as PDF, AVI, or WMV) That Are Downloaded From Your Site?
Feb 17th
Google Analytics provides an easy way to track clicks on links that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you'll need to tag the link itself with the _trackPageview() JavaScript if you would like to track these downloads. This piece of JavaScript assigns a pageview to any click on a link – the pageview is attributed to the filename you specify.
For example, to log every click on a particular link to www.example.com/files/map.pdf as a pageview for /downloads/map you would add the following attribute to the link's <a> More >


