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Using Banner Ads to Promote Your Website

Mar 9th

Posted by acemarketer in ADS

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We are in a period when banner advertising seems to be on the wane. You know, those rectangular boxes on commercial sites. Click-through rates have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. That's horrible! Are banner ads dead as a viable form of advertising? Not really. A great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.

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Track Files (such as PDF, AVI, or WMV) That Are Downloaded From Your Site?

Feb 17th

Posted by acemarketer in ADS

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Google Analytics provides an easy way to track clicks on links that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you'll need to tag the link itself with the _trackPageview() JavaScript if you would like to track these downloads. This piece of JavaScript assigns a pageview to any click on a link – the pageview is attributed to the filename you specify.

For example, to log every click on a particular link to www.example.com/files/map.pdf as a pageview for /downloads/map you would add the following attribute to the link's <a> More >

How Do I “Track Banner Ad” Exits?

Feb 17th

Posted by acemarketer in ADS

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If you publish advertising banners on your site, there is an easy way for you to track which banners visitors click on to leave your site and which advertisers they visit.

To track outbound clicks on an animated GIF or other type of static banner ad, add the following code within the <a> tag: <a href="http://www.advertisersite.com" onClick="javascript: pageTracker._trackPageview ('/bannerads/advertisername/bannername');">

This code uses the _trackPageviewfunction to log each click on the banner as though it were a pageview named /bannerads/advertisername/bannername. You may use any folder/filename structure that you desire, though it's a good idea to log all of your advertising banners into a logical More >