This article assumes that you for your small business want to create some brand loyalty and customer retention and generally be a good net citizen. My advice would be somewhat different if you were just trying to maximize your visits with no regard to the visitors experience. Since I don't like sites like that I'm not writing for you. (you can leave now) Branding is important for offline small businesses as well as viable online businesses.

Keep in mind that the search engines generally only care about individual pages not entire sites so the tips in this article are for optimizing More >